American teenagers today are utilizing the interactive capabilities of the internet as they create and share their own media creations. Fully half of all teens and 57% of teens who use the internet could be considered Content Creators. They have created a blog or webpage, posted original artwork, photography, stories or videos online or remixed online content into their own new creations.
Teens are often much more enthusiastic authors and readers of blogs than their adult counterparts. Teen bloggers, led by older girls, are a major part of this tech-savvy cohort. Teen bloggers are more fervent internet users than non-bloggers and have more experience with almost every online activity in the survey.
Accorrding to the report:
- 19% of online youth ages 12-17 have created their own blog. That is approximately four million people.
- 38% of all online teens, or about 8 million young people, say they read blogs.
- Only about a quarter (27%) of online adults do so.
Teens mainly read blogs of people they know:
While public discussion has raged about whether blogs constitute legitimate journalism or are a reliable source of information, for teens, blogs are much more about the maintenance and extension of personal relationships. When teens do read blogs, they mainly read the blogs of people they know. About 62% of blog-reading teens say they only read the blogs of people they know. The remaining group (36%) reports reading the blogs of both people they know and people they have never met. A mere 2% report only reading the blogs of people they do not know.