In my role as business librarian, I often get email and Teams chat questions that are very challenging to address with a written answer. Rather than attempt to write out a lengthy answer, I will often record a quick demonstration of my computer screen with Screencast-o-matic and just send the student the link to the quick, raw, and unedited video. While this is a quick way to give someone an answer quickly. it’s not very scalable. Generally the video is not polished enough for me feel comfortable about posting on YouTube, so it’s not usually shared beyond the email back to the student.
I changed things up a bit last week, when I received the following from a student:
I would’ve scheduled a meeting, but my schedule is too complicated. The struggle I’m having is that I’m trying to do a deeper dive into the major companies we have in the amusement park industry……Disney, NBC Universal Media, Cedar Fair etc. I’m looking specifically for consumer demographics for their parks, and I need help. Is there a specific one of the sites you’d recommend for the smaller parks like cedar fair and maybe a specific tab from there?
I created the video for the first assignment in the Filmmaking & Storytelling with Casey Neistat course that I’m currently taking. The assignment was to use your phone to document and tell a spontaneous story, so I got a bit meta and filmed myself making this business research video tutorial. I hope you find the short video useful and can adapt some of my process for your own videos.
I’ve been making instructional videos and screencasts since before YouTube existed and I have changed my process over time as both my skills and technology improved. Another business librarian recently asked me about my current process, equipment, and software, and since it’s been a decade since I last shared how I make videos, I decided to write it up. I hope this post gives you some great ideas to create some incredible instructional content.
Make A Script
My video ideas typically come from the repeat questions I have previously received from students or from my own predications of the types of questions they will likely have in the future (which is also based on past experience). If I can put tips to solve common stumbling blocks on the web in a guide, faq, or a video, that can save the students time.
I’ll typically outline my idea using pen and paper, then put together a more formal script in Evernote. I used to be more off-the-cuff with my recording, and doing a script slowed down my process. However, because I am now more disciplined about providing quality closed captions to my videos, writing a script before I hit “record” saves time on the back end. A script also keeps me true to the topic at hand, which helps me keep my videos shorter and more on point.
Once I have a draft, I time how long it takes for me to read the script out loud. I then read the screencast part while practicing the clicking and navigating around the database or website. I then edit as needed if the flow is clumsy or if the script is too long.
What I use
Pen and paper
Evernote (Word, Onenote, or text editor work fine, too)
Would be nice to have
Record the Screencast
Typically I record the screencasts in either my work office, though during the WFH phase of the pandemic I recorded at home. At home my desk is near the furnace and the Xbox, I don’t have a door, the tile floor makes sound bounce, and the dog wants to go outside or play. I therefore have to be more flexible about when I record at home. Fortunately my work office has a door and carpeted floor, and due to many staff continuing to work remotely, it’s reasonably quiet. Regardless of location I prefer recording in the morning to limit interruptions.
I’ve used Screencast-o-matic for years (SOM) to record the screen of my computer, and I still find it to be the best bang for the buck. Currently I use a two monitor setup, so I will place my script (in Evernote) on the primary screen, and put the browser on the secondary screen. I will maximize the browser window to hide the address bar and my bookmarks bar, then set SOM to record the full screen. I always record on a monitor, not from my laptop screen, as the laptop screen has less resolution. The better the screen, the better the recording quality.
When I record, I rarely nail the screencast in one take. I frequently have to stop the recording when I mess up, delete the footage, then record the section of the script and screen again. Fortunately, SOM makes it easy rewind to where you messed up and record the section over. I used to just keep recording and just re-do the sequence until I got it right, but I have found that creates a lot of duplicate clips that you have to weed through later when editing. If you can nail as close to a final version of your screencast footage as possible, that will make the editing much easier later.
A dedicated recording studio with sound dampening (this is why the NPR podcasters recorded in their clothes closets when working from home)
Drink water before recording to prevent a scratchy voice
Make sure you have a quiet mouse surface
If your mic has a gain control (the Yeti does) turn the gain down as much as possible and place the mic as close to you as possible
Use a pop filter for your mic to dampen your P’s, H’s, and other breathing hisses
If recording a browser window, maximize the window and set SOM to record the full screen
Record the screen of a monitor, not your laptop, to maximize the screen recording resolution
Don’t strive for perfection or you’ll never get the recording done
You’ll naturally veer from your script somewhat. That’s okay, but don’t stray too far and ramble too much!
Edit the Screencast
Since I use Screencast-o-matic to record my screen, I also use it to edit the screencast recoding. I use SOM to trim the footage and add transitions between clips. I will do this rough edit before I film the introduction and conclusion on-camera video, as this process can sometimes cause me to tweak the script.
I usually add instructional callouts such as text, arrows, highlights, and shapes to the screencast after I film the on-camera footage. I could edit the screencast footage in my video editor at the same time I edit the camera footage. However, I find that it’s much easier to do the basic overlays and callouts in SOM. As I continue to improve my skills with Adobe Premiere, I may change this process.
What I use
Adobe Captivate has more robust editing functions with additional cost and complexity
Practice makes perfect you better
Record On Camera Intro & Outro
I include an on-camera intro and outro in almost all of my videos. I believe this adds a bit more personality to the video while also showing me as the “expert” behind the screencast.
As I mentioned above, I typically shoot the on-camera shots after I have a rough edit of the screencast. This sometimes takes place on different days, depending on when I have the time (or remember to pack my camera equipment). I’ve also shot multiple on-camera pieces for separate videos in the same day. (These were videos where I deliberately wanted to be seen on camera in the same shirt).
Shooting the on-camera parts can be more challenging and intimidating than the screencast. Sometimes it’s hard to get started with the most difficult part first, but the momentum from the screen recording pushes me over the finish line.
In Spring 2020 I wanted a bit more flexibility to record video away from my computer, so I started using my Sony A6000, which is a mirrorless interchangeable lens camera that originally released 5 years ago. The modern version of this is the Sony A6100, though if I was recommending a camera for making these types of videos (and not for photography), I would suggest the Sony ZV-E10. The ZV-E10 is an all around better camera for video and has a flip out screen so you can see yourself recording.
I also use a Sony 35mm 1.8 lens, which allows me to get the blurry background in some of my recent videos. If you’re just getting started, I suggest using the kit lens that comes with the camera first, then invest in another lens later when you get more experience.
I mount my camera on a tripod as shown in the images below. For this purpose, almost any tripod will do.
The onboard microphone on any camera is not great and bad sound can ruin an otherwise great video. I capture my voice with a lavalier mic that is mounted on my shirt just below my top button. My A6000 is an older camera that does not have a mic input, so I plug the lavalier mic into my phone and record the audio separately with an app. When I do the final edit, I sync the audio recorded on my phone with the camera video footage. Newer cameras such as the A6100 and the ZV-E10 have mic input jacks, so you can plug in and record the audio directly to the camera .
Both areas have decent light, though in some cases I have supplemented the lighting with household lamps placed just out of frame. I have some budget light kits on my radar but have yet to pull the trigger.
I’ve also shot other introduction videos “on location” to make them more relevant, interesting, and fun. Examples from my archive include:
While it’s fun to shoot at locations other than the office, it is a lot more challenging to control sound and lighting conditions. While I’ve gotten a lot better since those video examples linked above, it can still be very difficult to shoot a video off site, especially by yourself. It’s much easier to dial in your settings and repeat the recipe every time with a fixed location.
The nice thing about shooting in a fixed location is that you can use something to hold your cue cards or serve as a teleprompter. While an actual teleprompter would be ideal, I’ve experimented with several no-budget options, including using PowerPoint as a teleprompter.
Combine & Edit Footage
The next step in the process is to combine the on-camera and screencast footage to edit the final video. For years I used Windows Live Movie Maker (WLMM) which is sadly no longer available for modern Windows machines. It has been replaced by the Video Editor app, which will get the job done but is more limited than the software it replaced. FWIW my 10-year-old son used Video Editor for two months before he outgrew its capabilities (he wanted to do more cool stuff with his Fortnite and Minecraft videos). However, Video Editor is a decent free tool if you are new to video editing on a Windows PC and just want to get started. iMovie offers a bit more functionality and is also available for free on the Mac, but I’ve only used the iPad version.
Spring 2020 was the first time I used my A6000 camera, the lavalier mic, and my phone to record audio and video. Adding this equipment made for better quality video and audio, but complicated the editing process. I ran into problems using SOM because I had to manually sync the audio and video. This is a tedious process that requires visually aligning the sound waves from the different audio and video sources, and using SOM was not the best tool for the job.
I discovered that Hitfilm Express was a free video editor that could automatically sync the audio and video. I watched a Lynda.com course and a few YouTube videos that taught me the basics of using the interface and was off and running. Hitfilm is a great video editor, but it does not run very well on my work laptop (it runs awesome on my personal gaming laptop). I used Hitfilm to edit and sync the on-camera audio and video, but would then export a video file and complete the rest of the edits in SOM.
I’ve notes a few observations about the three applications below.
easy to use
a bit limited though more features the Windows Video Editor or iMovie
runs on low-end machines
can import camera footage to edit in addition to editing screencasts
includes automatic captions
most features are free, but can purchase add-ons for additional funcionality
spotty how-tos available on YouTube
one fairly comprehensive course on LinkedIn Learning
can be a bit laggy
useful for creating special effects (exploding books anyone?)
runs better than Hitfilm
robust training available on YouTube, Skillshare, LinkedIn Learning, and Adobe.com
more expensive and available via Adobe Creative Cloud subscription
includes automatic captions
Create Video Captions
It’s important to provide accurate captions for your videos to ensure accessibility. YouTube does provide automatic captioning, but I’ve found them to be a bit hit-or-miss. The advantage of using Screencast-o-matic to edit my entire video is that it also can automatically caption videos. I would use SOM to caption the video, then make edits where it made occasional mistakes in translating my Tennessee accent. I would then export the caption file as an .SRT file to upload to YouTube or Vimeo.
After a recent update, Adobe Premiere can now also create automatic captioning. I have found that the Adobe captioning algorithm to be the most accurate of any captioning feature that I have used. It is also incredibly easy (though still time consuming) to fix the incorrect captions.
Create Video Thumbnail
My last step before uploading to YouTube or Vimeo is to create a custom thumbnail. Odds are if I don’t upload a custom image, YouTube will automatically create a thumbnail image by capturing the most awkward and unnatural look on my face. I have used Canva and PowerPoint to design my thumbnails. Canva has more elements to use if you have more design talent than I do, and I’ve recently found that PowerPoint serves my needs. I now have a slide deck that is full of thumbnail options that I reuse and edit from previous videos.
Note that my process for saving the image from PowerPoint is different. If you simply save a slide as an image using the Save-As option, you get a 1280×720 size image which is not full HD. My workaround is to “present” the slide then use the Snip & Sketch tool to grab a high-res screenshot of the image.
Believe it or not, it has taken me longer to write this post than it does for me to actually make a video. In writing this post I’ve had the opportunity to read old posts and watch some old videos. I can definitely say I’ve gotten better with practice over time and I’ll continue to improve. I’m excited to get better with Premiere, and I will continue to enjoy learning about the latest tech and techniques.
If you’ve read this far, that’s pretty amazing. I hope you’ll be able to use something I shared to make your own awesome videos. If you have questions, feel free to leave a comment or contact me.
Finally, if this blog is around for another 10 years, perhaps I’ll write up my video process again then.
My first videos in my new work-from-home basement office were a bit rushed, so I didn’t have much time to work out all of the details before recording the research sessions for my students. While the content was okay, I wasn’t happy with the quality of the audio and video. I watched a few YouTube videos and some Lynda training, and have adapted some ideas to improve my video tutorial setup.
The picture above shows my latest setup when making videos at home.
Blinds are open to let in natural light. I make adjustments depending on time of day, weather it is sunny or cloudy, etc.
With the abrupt move to a blend of synchronous and asynchronous online learning for business students for the remainder of the semester, the faculty asked me to record a video for my research session. Here’s my writeup of how this worked out. Perhaps others will find this useful as they develop their own remote teaching plans.
Under normal circumstances, on Monday I should have delivered my business research instructions sessions from my office to over 400 students in the classroom, as I have done in the past with Microsoft Teams. However, with students not on campus and me working from home during the Covid-19 pandemic, things are definitely not normal.
Instead of one long, rambling video, I created six videos to divide the content into more manageable chunks. Creating six different videos also allows me to more easily recycle and embed the videos on different pages in my guides. Shorter videos means that students can watch a few videos at a time, and my YouTube analytics seem to confirm this behavior.
Usually I like to do a personal on-camera introduction with each of my videos where I introduce the content. This is important for me so that students recognized the face (and the expert) behind the voice on the screencast. Since these videos were all part of the same page, I decided to just record a general introduction to students for the first video, where I give them a little pep talk and discuss ways to connect for research help. The other four videos are demonstrations of how specific databases can be used for the personal fitness industry project. I posted all videos on a page for the specific guide I made for the semester project. The final 6th video was another pep talk vlog encouraging them to ask questions if they needed help.
I recorded and edited the videos with Screencast-o-matic using a Jabra Evolve 65 headset for audio. The audio is not as good as with the Blue Yeti mic, but it’s serviceable. You may notice a slight lip sync issue with the on-camera shots, but I believe I have that figured out for the next time. I created the custom images for the videos using YouTube templates in Canva ( the free version).
Finally, I created six simple quiz questions that faculty assigned in Blackboard. All told I have about four hours in the creation of the guide page, the videos, and the quiz questions.
Did they watch?
Well, right now, the jury is still out as my analytics are a bit confusing. According to Google Analytics, the guide page has 379 unique views since Monday. That seems to line up with the total number of 350 students, plus a few serendipitous hits from other people (perhaps faculty?). I’m basing my analytics on the past two days, as the quiz was due in Blackboard by midnight last night.
Here’s what YouTube Analytics says:
The top video was viewed 280 times.
The least viewed video was viewed 63 times, but it didn’t contain critical content. It was more of a “you got this” and “I’m here to help” vlog and was posted late in the day on Monday.
Average percentage viewed was 72.81. This is not bad considering that my channel lifetime average for view percentage is around 40 percent.
I’m a little disappointed that my “Analyze the Local Fitness Market” video (in purple below) did the poorest of the bunch. I think the resource that I demonstrate, SimplyAnalytics, is the most important tool for their project. This was my longest video at ten minutes in length, while the others were less than five.
Unfortunately the data does not show that each student watched every video and that is a bit disappointing. However, it is helpful to consider that for each project, business cluster students work together in teams of four to six students. I have seen this play out in how they conduct research. For example, on my guide I might suggest four resources for understanding personal fitness consumers. Typically the team will divide up the resources so that only one student looks at a resource. They follow the same behavior when writing the final paper or creating the presentation; each student takes a section and does their part. Unfortunately this usually makes the paper or presentation look and read like it was literally pieced together, but faculty have been doing their best to discourage this practice. One theory in the video views is that the teams divided up the videos among the members in their typical divide-and-conquer strategy and completed the quiz through collaborative effort.
I will say that I am very pleased with the average percentage viewed for the videos. This tells me that those who did watch the videos watched most of the content. Even the lowest percentage watched video (at 53.6% of total viewed) is higher than the YouTube relative audience retention of similar length videos. So that’s not bad at all.
My highest percentage viewed video outperformed the YouTube average for similar length videos. That’s pretty cool!
Ideas for next time
For next time, some ideas that I might consider:
Do the shorter videos work if we want all students to watch all of the content?
Would they watch a longer 20-30 minute video if they couldn’t easily divide the work among the team members? How would this affect the total percentage of the video watched?
Or in the case of my 10 minute video, should that have been separate videos no longer than 3 minutes each?
Did having 6 videos make it too easy for the teams to divide up the work?
Also of note is that I was crunched for time and my usual production value and edits suffered. I probably could have trimmed 30-60 seconds off of each video with additional edits or takes.
Were the quiz questions too easy? Should I have provided more quiz questions? Ideally they’d watch all of the videos just because their faculty told them too and that the content would help make their research easier.
Will the students come back to the videos throughout the remainder of the semester? Will they watch videos that they missed? Will they re-watch videos?
I also need a better understanding of YouTube and Google Analytics. Seeing as how I’ll be working from home for a bit, I’ll have plenty of opportunity for learning and improvement.
All told, the viewership across the six videos for the past two days totals 58 hours of total watch time. That’s impressive and demonstrates something to build on for more remote/online learning projects.
If you’ve read this far, what are your thoughts? Have you done any similar analysis to your online guides, tutorials, or other learning objects? If so, leave a comment or reach out for further discussion.