Gmail Preferred By Students, But Nothing Beats Texting – ReadWriteWeb.
In the end, the survey finds that students do use email – perhaps even more than we realized – but if you really want to reach them, you should do it via text or IM. For marketers, this means that the easy method of sending out newsletters and coupons to mass email lists may become a thing of the past – only 16% of students read marketing email. Companies will have to come up with new ways to to advertise to this demographic. May we suggest social media?
