Talk about a role reversal! Instead of thinking of our library users as personas, I have become a persona myself.

This semester my business students have been researching the outdoor recreation industry. For their third project of the semester, the ~400 students did a marketing consulting project for the Bailey’s Mountain Bike Trail System. Quite a few students used my likeness to build their mountain biker personas. Just call me Bradley from now on. Bonus points to the team who put me back in my thirties.