This is one way to get students to use your IM/Chat reference service. From the University of Mississippi Libraries:
Chat with a Librarian and Win an iPod Shuffle!
During the month of February every student or faculty/staff member who chats with a librarian will automatically be entered to win an iPod Shuffle. You don’t have to fill out any surveys. It’s that easy!
That is such a good idea! I’ve been thinking about doing something similiar to promote our new IM Reference service, but I’m not sure if my colleagues would go for it. It really is a great way to get people using the reference librarians and the chat service!