Marketing Virtual Reference

This is one way to get students to use your IM/Chat reference service. From the University of Mississippi Libraries:

Chat with a Librarian and Win an iPod Shuffle!
During the month of February every student or faculty/staff member who chats with a librarian will automatically be entered to win an iPod Shuffle. You don’t have to fill out any surveys. It’s that easy!

One thought on “Marketing Virtual Reference”

  1. That is such a good idea! I’ve been thinking about doing something similiar to promote our new IM Reference service, but I’m not sure if my colleagues would go for it. It really is a great way to get people using the reference librarians and the chat service!

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