Talk about a role reversal! Instead of thinking of our library users as personas, I have become a persona myself. This semester my business students have been researching the outdoor recreation industry. For their third project of the semester, the ~400 students did a marketing consulting project for the Bailey's Mountain Bike Trail System. Quite... Continue Reading →

As reference interactions declined, libraries have cut, modified, or reduced reference services. This means that librarians have to find new ways to keep in touch with the general library user. Our frontline user services staff can be advocates for general library user experience.