The article "Is there Life After Email? Yes, and it's Amazing." states that most business email is sent to either "cover your ass" or to "show off". I'm guilty of striving for excellence in both areas. In the CYA statement, the author says that "Email is broadcast to entire divisions simply to ensure no one... Continue Reading →
Reach students with texting, then email
Gmail Preferred By Students, But Nothing Beats Texting - ReadWriteWeb. In the end, the survey finds that students do use email - perhaps even more than we realized - but if you really want to reach them, you should do it via text or IM. For marketers, this means that the easy method of sending... Continue Reading →