Why use web video to reach your audience?

Because it’s growing by leaps and bounds, that’s why!

“The number of unique viewers of online video increased 5.2% year-over-year according to The Nielsen Company, from 137.4 million unique viewers in January 2009 to 142.7 million in January 2010.”  I’d like to think that a few of my videos that I created in the last year have contributed to a growth in that number.

Today I did a count of my videos, and discovered that I  created 27 business research videos and 21 library-related videos (like the ones I post on this blog)  in 2009. My business research videos were viewed over 2600 times, and the more general library videos have been viewed over 4200 times.  Most of my videos took less than an hour to produce, from start to finish, so the return on investment is quite huge.  It’s good to know that something that takes so little effort to put together is getting used so frequently.  For me, web video offers a great way to reach my users.

I’m in the process of putting together a series of blog posts on how I use and create web video, including services, tools, and more.  Hopefully librarians and others will find the information useful. Look for the posts coming soon.  In the meantime, if you have any questions about web video, please leave a comment.

Because it’s growing by leaps and bounds, that’s why!

“The number of unique viewers of online video<a href=”http://blog.nielsen.com/nielsenwire/online_mobile/total-viewers-of-online-video-increased-5-year-over-year/”> increased 5.2% year-over-year according to The Nielsen Company</a>, from 137.4 million unique viewers in January 2009 to 142.7 million in January 2010.”? I’d like to think that a few of my videos that I created in the last year have contributed to a growth in that number.

Yesterday I did a count of my videos,and discovered that I? created 27 business research videos and 21 library-related videos in 2009. My business research videos were viewed over 2600 times, and the more general library videos have been viewed over 4200 times. Most of my videos took less than an hour to produce, from start to finish, so the return on investment is quite huge.? It’s good to know that something that takes so little effort to put together is getting used so frequently.? For me, web video offers a great way to reach my users.

2 thoughts on “Why use web video to reach your audience?”

    1. Hi Kim,
      Most video hosting services like YouTube and Blip.TV keep really good statistics for you videos. You’d be surprised how much information they can gather about how and where your videos are being viewed. It’s fascinating. Thanks for stopping by.

Comments are closed.