Archive for July 13th, 2005

Educause is offering the following webcast:

Narrowcasting 101: Using Blogs, Podcasts, and Videoblogs in Higher Education
When July 21, 1-2 EDT.
Cost: About as cheap as it gets (Free!!!)
Where to Register: Follow this link right here
What’s it about:

A key element of the new Web is narrowcasting, which includes Weblogs, podcasts, and video blogs. Practices surrounding narrowcasting that use RSS feeds and aggregators to distribute increasingly rich amateur content are creeping onto our campuses. This session will explore several facets of narrowcasting and the new Web. What is narrowcasting? Where did it come from, and where is it going? How might narrowcasting fit into a campus e-portfolio or course management system? What are the implications of having increasingly media-rich (and resource-intensive) content on campus? How can we filter and focus all of this new content? Join us to explore the vibrant and rapidly evolving world of Weblogs, podcasts, and video blogging and their potential impact on teaching and learning.

iLounge has a nice Beginner’s Guide to Podcast Creation The walkthrough is quite easy to follow, but there is one catch:

Amazingly enough, this first step is the one many podcasters skip: develop a plan. Before you start recording, think about what you want to say, and organize your show accordingly. Make notes, prepare your interviews (if any), and try to improvise as little as possible. While a completely spontaneous show can sound good if you’ve got the knack, the best podcasters prepare their shows in advance and work hard to provide interesting content. (See Seven Rules of Effective Podcasting (offsite link) for some tips on creating good podcasts that people will come back to listen to.) There are thousands of podcasts available today, but it’s easy to pass most of them up because they don’t stand out - figure out your angle, and run with it!

It seems like these days everybody has got a wiki, so I thought I should have one as well. I have begun experimenting with using a wiki to replace the typical library research guide, subject guide, or pathfinder (or whatever you call your list of links and resources organized by subject).

In my area, I currently have three different research guides: one for general business, one for international business, and one for marketing, and I also have a blog to compliment these as well. Three research guides can be difficult to maintain, and because a lot of information is redundant between the three, one change often leads to two additional changes.

The usefulness of these research guides can be questioned as well. While I can measure through web stats that the guides are being clicked on, I honestly cannot believe that students or patrons are reading the information all the way through. I can attest that they are not the most interesting things to read. And, while they are organized in an outline fashion, they are not the easiest things to use either. They are not really searchable by themselves(unless you count using Ctrl-F as searching), and you certainly cannot “search” all three at once. The traditional solution might be to lump all three into one research guide, but then that might be considered cruel and unusual punishment for the patrons who are actually using them to find business information sources. Individually, they are quite length, and combining them would make the sheer quantity of information unbearable.

Therefore, I decided that as I update my research guides this summer, I am not going to rehash the same tried-and-true format that I (and countless librarians before me) have been using. As I go through the list of links, databases, websites, and reference books, I am adding what is worth keeping to what I am currently calling The Biz Wiki. The Biz Wiki will contain the content of all three of my research guides and will be organized by category. Currently there are broad categories of business information such as Company, Industry, International Business, and Marketing, and each of these contain subcategories with topics such as company histories, brands, advertising, etc. This organization will basically be a more narrowly categorized breakdown of what is listed in my three research guides. I have also included a new category that I am calling “Research How-To’s”. This category will contain guides such as How to Find Country Economic Analysis Information or Finding Industry Financial Ratios. While there is not a huge amount of content in this category right now, the flexibility of the wiki software will allow me to add How-To’s as the need arises. Previously, I had used my Business Blog for such on-the-fly how-to’s, but I am finding that I like the wiki’s organizational abilities better than a blog.

The Biz Wiki has only been running for less than a week, so currently it is a little rough around the edges. Overall, I am quite satisfied with how quickly I am able to create new entries and edit them to my liking. The Media Wiki software that runs the wiki was very easy to install, and it only took me about a day or so to get comfortable with the software. The Wiki Media help pages are very helpful, and are a necessary tool when trying to figure out how to format the pages.

In showing this to my colleagues in the Reference department, many of them seem very supportive of this new research guide format. Some seem to think that this will make their time at the desk a little easier when they are approached by business researchers. I hope to use the wiki to compliment classroom instruction, thereby making it easier for me to teach business research both in and out of the classroom. At the same time, I hope the wiki will make research easier for those researchers who never make it to one of my instructional sessions or to the reference desk. Only time will tell how (or if) The Biz Wiki is used, and what impact it will make for our library patrons.